Business to Business Case Study:
Silcast North
America
THE CHALLENGE
Paul Silander, President
of Silcast North America came to us needing a web-site to
showcase his top quality hand formed decorative castings
to his expanding list of clients across North America. The
site needs to offer powerful branding while maintaining
a high level of functionality for communications with current
and potential customers and wholesalers.
THE SOLUTION
Buttonpusher created a visual brand for the front end of
the web-site to entice new customers, designers, and wholesalers.
The showcase area uses Flash technology to provide images
of installations and work that Silcast has done for various
clients across North America. The site steers clients to
sign up and view the entire catalogue of products online.
We also created an administration back-end for Silcast management
to communicate with their designers and wholesalers, notifying
them of new products, sales and other related news. Each
time a designer or wholesaler login to the site, they are
greeted with a welcome screen with news and information
about current sales items.
THE IMPACT
The new site has helped increase business by 25%. The management
team is able to keep communication lines and product information
available to designers and wholesalers twenty-four hours
a day. The branding that we created for Silcast has positioned
the company as one of the premier producers of top quality
hand formed decorative castings.
SCOPE OF WORK
We provided strategic and creative planning in branding
the web presence for Silcast. The site uses Flash, ASP with
database, to maintain and manage communication with designers
and wholesalers.
We produced all visual branding such as photography, copywriting,
interface design, back-end, and database development.
www.silcastnorthamerica.com
