Non-Profit Organization Case Study:

Just a Minute of Peace (JAMOP)


Just a Minute of Peace (JAMOP), a humanitarian organization, is a non-profit corporation. The director of the organisation recruited Buttonpusher to assist in creating a strategy to gather the collective worldwide voices for peace and use them to change the direction of history by acting as the aggregator of the global voice for peace.


Our challenge was to create a brand on and off line for the peace movement. The marketing efforts are designed to create a ground swell and be noticed by NGO, world leaders, Nobel Laureates and citizens. Buttonpusher started by creating a logo and branding collaterals for the organization. We also launched the Just a Minute of Peace portal to sign up voices for peace. The site calls for action from the aforementioned groups and urges them to participate and enlist in the peace movement. Viewers of the site will also have access to RSS feed news regarding global environmental concerns and issues.


After eighteen months of actively seeking and promoting the Just a Minute of Peace movement JAMOP has signed 35 musical acts and 14 Nobel Laureates to its cause. The site continues to help to enlist new voices and spread the voice for peace.


Buttonpusher provided strategic and creative planning in branding all offline and online presence for JAMOP. The site uses Flash, ASP with database to manage the citizens for peace database. The site also has a secured shopping area to allow citizens to purchase peace merchandise.

We produced all visual branding such as photography, copywriting, interface design, backend and database development.

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