Food and Hospitality Case Study:
LETTIERI
ESPRESSO BAR & CAFE
THE CHALLENGE
Lettieri Espresso
Bar and Café is a stylish European style café
concept created by food innovator John Lettieri. The franchise
needed branding and a web presence to increase its franchise
acquisition efforts. Buttonpusher was enlisted to create
a visual brand online to market the Espresso Bar and Café
image and market the business to potential franchisees.
THE SOLUTION
Buttonpusher has extensive knowledge and experience in
the food and hospitality industry. We are constantly researching
new ideas and concepts for our clients. The web branding
created for the Lettieri Espresso Bar and Café expresses
a stylish European feel with emphasis on showcasing the
growth of the company.
THE IMPACT
Two years after the initial launch of the website, the
Lettieri franchise has grown to fifteen stores with expansion
to Michigan and Illinois. We have continued our partnership
with Mr. Lettieri to market and brand his next food innovation,
Hero Certified Burgers. We are pleased to announce that
both brands are flourishing in the ever competitive Food
and Hospitality market.
SCOPE OF WORK
We provided strategic and creative planning in branding
for Lettieri’s online and some of their offline presence.
Our team produced all visual branding such as photography,
copywriting, graphic design, and web development.
www.lettiericafe.com
www.heroburgers.com
